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ABOUT SPECIALIST CARS TRING.

Find out more about what we do and our team.

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The BMW 1 Series Range

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The BMW X3 xDrive20d M Sport

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The BMW Approved Used Sales Event

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3 Series M Sport Saloon

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The BMW X5

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The BMW X7

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Specialist Cars Summer Offers

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Get a 10% discount this September on lifestyle accessories!

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The BMW 5 Series M Sport Range

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The BMW M5 - Save £20,000 + £5,000 Deposit Contribution!

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The New BMW 1 Series

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Enjoy a complimentary day out at a National Trust place in our all-electric BMW i3.

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The BMW Apprenticeship Scheme

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Hiring: Retail Sales Consultant

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WE'RE ON SOCIAL MEDIA

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The BMW i Range

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Snow Centre Partnership

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David Lloyd Partnership Announcement

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Harpenden Rugby Club Partnership

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Luton Rugby Club

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Tring Cricket Club Partnership

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Knebworth Cricket Club

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St Michaels Manor Partnership

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Odyssey Gym Knebworth Partnership

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Luton Town Football Club Partnership

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BMW Help: Recalls

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The Specialist Cars Opt In

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Check In. Top Up. Check Out.

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VED Tax Changes

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Bump it. Snap it. Send it.

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0% Financing on Servicing & Parts at Specialist Cars

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BMW Head-Up Screens at Specialist Cars

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BMW Advanced Car Eye at Specialist Cars

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BMW Integrated Navigation at Specialist Cars

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BMW Electric Week, 19 - 28 Feb.

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Specialist Cars - BMW Marketing Champions 2015.

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Where Next?

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What type of BMW Engine is right for you?

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BMW xDRIVE.

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WE ARE RECRUITING

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How to get connected with BMW Connected Drive.

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How can a BMW Genius help me?

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BMW Summer Your perfect BMW couldn't be closer

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Meet the team

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Clive James

Finance Director
  • Department Accounts

Peter Jukes

General Sales Manager
  • Department BMW Sales

Steven Gonzalez

New Car Manager
  • Department BMW Sales

Gary Goodricke

BMW Loyalty Manager
  • Department BMW Sales

John Mullarkey

Business Manager
  • Department BMW Sales

Nikki Chetty

BMW Showroom Host

Jason Tack

Retail Sales Consultant
  • Department BMW Sales

Ashley Nugent

Retail Sales Consultant
  • Department BMW Sales

Adam Fox

Retail Sales Consultant
  • Department BMW Sales

Gerry Lane

Retail Sales Consultant
  • Department BMW Sales

Zame Ahmed

Retail Sales Consultant
  • Department BMW Sales

Bill Overington

Group Corporate Manager
  • Department Corporate

Steve Harper

Corporate Sales Manager
  • Department Corporate

Elayne Flitney

Service Reception Manager
  • Department Aftersales

Megan Minall

Service Administrator
  • Department Aftersales

Aaron Henry

Parts Manager
  • Department Aftersales

Akbar Karawalli

Parts Advisor
  • Department Aftersales

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

service staff explain all work undertaken

Service

Thinking for the customer

Service

Work is fine but it continues to be very frustrating to get through to servicing to make a booking.

Service

As per question 1

Service

Everything completed as expected and the bill was fair.

Service

Good service...

Service

It was easy to book. When I arrived I was made very welcome and the facilities allowed me to work from the BMW site and be comfortable until my car was ready.

Service

Very good service. The only issue for me is having to wait whilst the car is being serviced. The showroom is a fair distance from anything. A courtesy car would be going the extra mile instead of having to wait.

Service

modern cars have so much technology these days that, in my opinion, each car should be configured for the customer at collection rather than pointed towards the website and told the DIY

Service

I've had my car serviced at Tring a few times and had the car returned to me with a nail or screw in the tyre (on the day of service) once and this time the fan/blower which worked perfectly well prior to the service, did not work when returned.

Service

Good - service always busy but staff friendly

Service

I was kept informed of the progress of my service. The welcome is always friendly, personal and professional

Service

Car was serviced and other warranty work carried out

Service

Having a video showing the problem with the i drive system, it was not possible to share with the dealer as their IT system was not capable of, or allowed to download the file.

Service

Met my expectations and communicated well. Its a shame their Stevenage branch couldn't do the same earlier in the year. I still haven't had a response to an email and telephone call since April

Service

Having booked an mot for 12.30 I was initially told the car would not be ready until 4.30. When I said this was an unacceptable wait it was done straight away as it should have been

Service

all good.

Service

One slight hitch was that when I got into the car to drive home I got a menage that the tyre pressures were a little low. This should have been dealt with before the car was handed back

Service

Very quick - called when the car was ready as requested. Would have given 5 stars but dropping off the car was a bit clunky - also the boot of the car was not vacuumed

Service

Despite the service being notified that I had a problem with a squeal from the rear brakes when I booked the car in and it being on the worksheet the technician assumed that replacing the front pad and discs would cure the problem. It did not.

Service

they did the job I asked for and did not overcharge. The estimated time was high but I was warned it may well be quicker which it was so I saved money!

Service

Good attention to booking of service, and this appears to have been properly completed. Collection from home works well

Service

Very professional - kept to time - nice coffee

Service

Too many mistakes and poor issue resolution

Service

Again great service The only reason hasn't been rated 4 stars is because of your insurance policy on loan cars I have a conviction from two years ago which meant i could not get a loan car from bmw as their insurance would not cover it.

Service

Easy service no issues

Service

I explained the problem (second visit) and was charged for a full diagnostic test when the fuel flap opening problem turned out to be a known BMW issue for hybrids.

Service

Quite expensive I feel

Service

Th eonly possible answer for a perfect service and customer handling

Service

Complimentary valet, together with transport home & back & free drink while waiting make taking a car in for service a stress free experience.

Service

I was given some incorrect information by one of your advisors about the validity of my service pack. This caused me unnecessary stress and worry until I had the position clarified by one of his colleagues.

Service

very stressful and felt like we were being deceived some thing i would not expect when your spending that sort of money seems to be more about figures than the customer ?

Service

Service and mot satisfactory but I had asked for tyre pressures to be checked.2 days later the warning sign appeared re low tyre pressure! No help re loan car - a manual and different model to my car

Service

I've marked this down because over the course of 2 visits the problem that the car went in for has not been resolved. It is still to be resolved with (yet) another visit to the service dept. Various parts have been replaced, but the issue remains.

Service

I complained about the car shaking after starting when cold. This has happened on a number of occasions. I asked for this to be looked into but it doesn't appear to have been done. The car still shakes sometimes when cold

Service

As I said second time in but they are very nice and helpful

Service

I was satisfied, Iiked the people I dealt with and am pleased with the car but the whole experience was very similar to that experienced with dealerships for other marques.

Service

Only brake service and was dealt with speedily.

Service

Efficient and friendly service. However, my car wasn't washed afterwards. This is a

Service

Although work was carried out and a financial contribution was made by BMW I am not convinced that the problem has been fully rectified.

Service

Wrong requested parts was delivered twice. Rubber protector left undone.

Service

My system had not been set properly, so after the service my car was still saying service required in August 2019. I noticed this on departure so I had to run back into the showroom to show my service rep who then in turn asked a technician to remedy

Service

As already stated plus the personnel I spoke to were very friendly and effiicient

Service

Very efficient and courteous company. Staff very helpful and always available and return calls

Service

Service was good, kept informed of repairs and all great on that front. Gave fairly satisfied because I did ask to test drive an i8 - No one rang me back!

Service

Reasonable wait time. Update on progress

Service

BMW Tring staff were very friendly and helpful.

Service

Satisfied with the speed of service and communication on the day. However, have not had a response to a subsequent email regarding the availability of a replacement track rod that was highlighted as a service requirement.

Service

The service was just for the brake fluid change however due to small minor misunderstanding the engineers performed a full service which made me (customer wait one and half hours) They did not charged for the extra labour and or filters changed

Service

excellent service from Nathan. Communication at every step of the way, informative and knowledgable.

Service

Very friendly and informed staff. Excellent customer care.

Service

reception staff very welcoming . once sale is complete the aftersales is poor

Service

Once it gets booked in and done, all is well.

Service

Ashley Nugent provided first class service

Service

Gave me a full briefing of what to expect, with 3 timescales according to severity of new part(s) required. Also, the help received by their service rep. ( James Watt) was exemplary.

Service

Car washing has gone downhill

Service

The MOT and valet took a bit more thanh the 90 minutes which caused some of the other activities of the day to back up.

Service

Dealership forgot to update on-board computer on day of service and MOT. Had to return for this to be done a week later. Did not check this myself at the time.

Service

Shocking customer service, the team has no notion that their behaviour represents the BMW brand to the customer. First impressions really do count, my Tring experience was appalling (yet again!); argumentative staff with bad attitudes aplenty!!

Service

After initially buying the vehicle noticed windscreen damage in line with drivers eyesight,ended up having to replace with my own insurance.recent probs with steering has now been resolved.probs with auto tailgate not resolved,but still been charged

Service

The door to door service was excellent and made the service of my car very convenient

Service

Unable to fix the issue, again. Staff all polite and friendly, work carried out under warranty with no arguments but at the end of the day, the issue still hasn't been resolved.

Service

Know and trust the team there so its easy to do business

Service

As above

Service

Everything went according to my expectations.

Service

it feels as if you assume we as owners know as much about our BMW as you do, and I for one dont.

Service

The service was carried out in good time and the people with whom I dealt were professional and approachable

Service

See above. I had asked to be informed of what needed to be done as I needed the car the following day. As 6 in the evening I was told it would not be available due to their inability to download new software. No courtesy car was available.

Service

Car was not ready after service on the time agreed then post service calls were not returned when promised until Megan ( Service ) became involved. DISSAPOINTED........

Service

Our salesperson Jeffrey was very professional and knowledgable and anything he couldn't answer, he went out of his way to find out. He kept us informed of progress at all times with phone calls and videos. Being new to the sales team he was excellent

Sales

very pleased

Sales

Gerry at Specialist Cars Tring is a true gent and ensured my satisfaction throughout the entire process. The personal videos of my car before pick-up were a great touch.

Sales

Good deal. Well looked after. Regular updates.

Sales

Excellent quick non-fussy service

Sales

Gerry Lane provided a first-class service.

Sales

The only issue was to do with the fitting of a cat 6 Tracker which my insurance company insisted upon. My first issue was why these items not fitted as standard as virtually every insurance company in the uk wants them. my 2nd the actual fitting.

Sales

Still waiting for delivery of my car because the insurance company needed a specific type of tracker fitted, and the garage did not have it in stock. its been over a week now since I made payment for the car and I still don't have it.

Sales

Steven and Matt were very helpful

Sales

Helped and guided from beginning to end. BMW are amazing

Sales

Salesman kept me up to date through the process!

Sales

There were a few problems along the way, but overall a satisfactory outcome.

Sales

Once again Ashley Nugent our rep. This is my 3rd BMW and the last 2 have been via Ashley, and one of the main reasons we return. The service received was outstanding and I knew what was happening throughout the entire process. Love my car

Sales

Very polite, helpful and informative. Good communications.