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ABOUT SPECIALIST CARS TRING.

Find out more about what we do and our team.

Latest News & Events

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Exclusive Offers On the X1 & X5.

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Snow Centre Partnership 2017

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David Lloyd Partnership Announcement

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Harpenden Rugby Club Partnership

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Luton Rugby Club

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Tring Cricket Club Partnership

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Knebworth Cricket Club

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St Michaels Manor Partnership

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Odyssey Gym Knebworth Partnership

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Luton Town Football Club Partnership

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BMW i8 Roadster

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BMW 6 Series GT Launch

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2017 BMW X3 Launch

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Bump it. Snap it. Send it.

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0% Financing on Servicing & Parts at Specialist Cars

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Join us this Weekend at Specialist Cars Luton BMW for our Diamond Event.

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Impress with the new BMW Shadow Edition

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BMW Lower Emissions Allowance Scheme

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Diesel Technology Informer.

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Now Hiring: Service Advisor

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Specialist Cars are proud to Support Rennie Grove Hospice

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BMW Head-Up Screens at Specialist Cars

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BMW Advanced Car Eye at Specialist Cars

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BMW Integrated Navigation at Specialist Cars

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BMW Electric Week, 19 - 28 Feb.

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Specialist Cars - BMW Marketing Champions 2015.

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Hiring: Technician

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Where Next?

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Hiring: Retail Sales Consultant

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Explore the New BMW 5 Series and the BMW Range.

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Specialist Cars BMW Tring supporting MIX 96.

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2017 I3 & I3s Coming soon!

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The All-New BMW X2 Reveal.

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What type of BMW Engine is right for you?

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BMW xDRIVE.

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Meet the team

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Julian Bourne

Head of Business

Clive James

Finance Director
  • Department Accounts

Peter Jukes

General Sales Manager
  • Department BMW Sales

Steven Gonzalez

New Car Manager
  • Department BMW Sales

Gary Goodricke

BMW Loyalty Manager
  • Department BMW Sales

John Mullarkey

Business Manager
  • Department BMW Sales

Nikki Chetty

MW Showroom Host

Mandy Gurney

BMW Showroom Host

Jason Tack

Retail Sales Consultant
  • Department BMW Sales

Jamie Page

Retail Sales Consultant
  • Department BMW Sales

Ashley Nugent

Retail Sales Consultant
  • Department BMW Sales

Mark Brimmell

Retail Sales Consultant
  • Department BMW Sales

James Thiel

BMW Trainee Sales Consultant
  • Department BMW Sales

Martyn Holmes

Retail Sales Consultant
  • Department BMW Sales

Rachel Bodimeade

BMW Genius
  • Department BMW Sales

Gerry Lane

Retail Sales Consultant
  • Department BMW Sales

Laura Hazelton

Group Marketing and CRM Manager
  • Department Marketing

Bill Overington

Group Corporate Manager
  • Department Corporate

Steve Harper

Corporate Sales Manager
  • Department Corporate

Megan Minall

Service Administrator
  • Department Aftersales

Rosie Hussey

Service Administrator
  • Department Aftersales

Elayne Flitney

Service Reception Manager
  • Department Aftersales

David Holly

Service Advisor
  • Department Aftersales

Mitesh Bhanderi

Workshop Manager
  • Department Aftersales

Max Sherburne

Service Advisor
  • Department Aftersales

Tina Knighton

Service Advisor
  • Department Aftersales

Alex Castle

Parts Advisor
  • Department Aftersales

Akbar Karawalli

Parts Advisor
  • Department Aftersales

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Because the person who dealt with me was very good

Service

Very friendly and professional staff.The waiting area is bright, absolutely clean. There are also some free refreshments provided.

Service

I was very satisfied with the service although surprised that the Service Staff were not aware of the details of the Winter Check-up offer which I had to point out to them by showing them the email advert that I had received from your company.

Service

I asked service dept. Not to complete mot due to car going to fail following inspection and they went and completed it anyway.

Service

In addition to the full survey I had asked for the offside window to be fixed, which was sticking. I was told on inspection that the computer testing was telling the technician it was the nearside window that was faulty. It was not

Service

Unfortunately part required for repair did not arrive on time, causing a delay

Service

Well attended to throughout my visit

Service

Staff refused to fix error

Service

The booking process was easy, and the collect-and-return service is excellent. However, on the day of the service it took too many calls to deal with details, mainly because your telephone personnel seemed to be hopelessly overloaded.

Service

only somewhat dissatisfied given dealer attempt to right issue with half a tank of petrol and a discount on tyres

Service

Service was done quickly

Service

Initially car booked in for collection. On day car not collected, called service dept. They rang back to say that due to weather car could not be collected, no apology.

Service

Car dealt with as planned, washed and finished in good time.

Service

Very professional and personal service given.

Service

They thoroughly fixed the rattling problem, which turned out to be a major manufacturing problem. Even offered a free service as compensation

Service

As far as I can tell, the work was carried out but I forgot to include the service book with the car and nobody mentioned it. I assume I can get the book retrospectively endorsed on the next service event.

Service

Friendly, nice waiting area, a bit pricey

Service

I would have been completely satisfied if my tyres were ordered before my car went for service and I didn’t have to send back multiple times

Service

See above

Service

Communication throughout RemindersProfessional and friendly

Service

Good service

Service

I could book the car in a short notice. We had about 6 ins snow the day before the service and the garage was apparently closed. However the driver who was scheduled to pick up the car the following day came to my house in person to confirm pick up.

Service

See above, in somewhat extraordinary circumstances Specialist Cars took care of everything and kept me informed throughout.

Service

Service well above average

Service

Work carried out as expected and car returned in good time and condition

Service

exceeded expectations, did the work very quickly

Service

Specialist Cars ( Tring) have been my dealer over many, always helpful with good service and parts when required.My recent service was great value for money

Service

The work was carried out fine and the faults were fixed. However we had issues with the computer system to record the booking, confusion on your part about the day it was booked in, delays in starting the work and poor communications in your team.

Service

Service carried out in a timely manner, while I waited..... and car seems fine after it's service.

Service

I was booked in for what I thought was just a brake pad check, when they read the key it was much more comprehensive work required that would take longer than I could wait. Apparently the car I bought from you was not set up for telemetrics .

Service

See above. The service is great but damaging my car twice is not a great track record

Service

Service was carried out efficiently and car was returned earlier than expected.

Service

As above

Service

I was given a generous discount off the quoted price, and a free wash and valet.

Service

Again, I cannot fault the service. The service advisor, Rosie, was brilliant, she provided regular updates, was extremely knowledgeable and was always more than happy to assist. She is a great asset to the team.

Service

The car was finally returned on the agreed day after much argument. This was particularly unwelcome since my mother had a stroke and we needed the car to visit her in hospital in Preston.Otherwise I would have given a completely dissatisfied rating

Service

The service/experience from start to finish had no stress involved, actually quite a relaxing environment.

Service

Previously booked in the car for a service and satnav update, but it had to be done at later date. The car was later collected from home, but the collector couldn't find the house, despite being emailed full instructions by me.

Service

See above re the washing car after a service

Service

Good customer service and kept me informed

Service

We kept having to call to find out what was happening to our car. Information on what was going on and how BMW were to resolve our issue was not clear.

Service

Fast and efficient

Service

I went to the reception desk and explained the purpose of my visit and was asked to take a seat in the waiting area. I was then called and asked to sit down in another area, I was asked which car I was interested in. I explained I had come to colle

Service

Sevice done in the time promised.Good waiting area.Great coffee

Service

Work carried out promptly, picked up and dropped off home and clean valeted car after

Service

I presume the service receptionist when I arrived was previously a doctors’ receptionist. Not keen on being hailed from the other end of reception seating area to go and see her..

Service

service cop;eyed on time and satisfactory

Service

All of my expectations were met on this visit as has been the case in past visits.

Service

I was very happy with the service but i have very sqeaky brakes and got told thats life effectively. The brakes are something im contacting BMW about as i have never had a car do this and i dont find it acceptable.

Service

Problem resolved

Service

All work is explained before and after it has been completed. Made to feel welcome whilst waiting with refreshments being provided FOC. Very clean and modern

Service

Sometimes have to wait to long

Service

I only went to get winter wheels changed and it took 90 minutes and this was without a vehicle wash. I hd a while you wait appointment

Service

Overall good service. I love the video of the car check sent to my phone

Service

Service satisfactory, but car returned with several settings changed, some of which I didn't get to realise until an irritating need to establish problem . No automatic return to settings available on my model]

Service

Problem sorted quickly without delay

Service

Car brought in for MOT and health check. Very loud rattle under bonnet when collected, which could have been corrected in minutes, but made to wait a week for appointment as no other slot and spares to be ordered. On return the problem fixed in 5 min

Service

Work was satisfactory

Service

I feel that one of the issues specific to my service may have been due to a faulty/substandard part (based on BMW forums) and so I was a bit disappointed that I was required to pay so much for the part/fitting although I was given a discount

Service

The service is always as planned and always delivered as agreed. Its straight forward and hassle free .

Service

Courtesy and reliability, a driver came to pick up and drop off the car.

Service

The Service Centre highlighted what needed to be done based upon the history which was acceptable, but upon payment more work had been carried out than advised meaning a larger Bill. My Car also had Oil Marks on the Passenger Seat and a mark on the..

Service

Had a service while you wait and some warranty work and all in all completed in an acceptable time

Service

I had my car in for a check up. I’d booked a hire care and when I arrived it wasn’t available....I did get a lift from BMW to my home.....where i luckily had the use of another car. You did deliver me a car the next day, which was good....

Service

Job carried out as promised.

Service

Outstanding workmanship

Service

The screen in the service area showing how far in service process your car is good BUT it needs to be accurate - it gave me the impression my car was with the advisor ready to return when it was with the valet yet the screen showed this completed

Service

My car is always collected and returned to me, valeted and looking like new

Service

The service procedure was explained to me fully prior to me dropping the car off at the BMW Centre Tring. Contact was good throughout the day updating me on the progress and when I could expect to collect the car later that day.

Service

There are two answers to this question. On the actual level of service within the workshop I would rate as DISSATISFIED. The car was in for over 8 weeks !! On the front of house communication the service was EXCELLENT

Service

Service professional but expensive

Service

The first visit took much longer than stated. The service adviser dealing with me did not point out the 'strong advisory', I had to ask about it. On my second visit there seemed to be total confusion and a lack of communication.

Service

1) My wife and I both have BMW's they have sent a questionnaire regarding my wife's car to me - her husband. 2) Failed MOT on ball joint. When booked it in told it would be free due to age and low mileage. Then Charged.3) Over charged by £60.

Service

I never feel like I'm a valued customer.

Service

Everyone was extremely efficient and friendly. Great communication, personal service.Particularly commend Martin Holmes our sales person, this was our second purchase from him and have been very impressed, both occasions.

Sales

Kept well informed throughout the process, staff very approachable and informative.

Sales

All good apart from the finance aspect which was wasteful to both parties.

Sales

We started looking at 2nd hand cars with Ashley Nugent but it was soon clear to us that we were best to order new, to the spec that we wanted. Ashley was brilliant from the very beginning, patient and considerate to our needs. First rate!

Sales

Their initial quote was way too high and their delivery date far too distant. Also they kept us hanging around for hours. Their eventual quote and delivery improved dramatically when they realised I was also talking to another dealer.

Sales

For reasons set out above.

Sales

Sales person works hard to find me the right car from UK stock. Kept me informed all through the purchase and after the sales they kept in touch to make sure I was happy with everything.

Sales

Completely satisfied

Sales

Specialist Cars Tring were by far the best dealership I’ve bought a car from, especially the salesman Mark Wilson.I spoke to a number of dealerships and they were no where near as good or welcoming.

Sales

Yes enjoyed the experience

Sales

I felt that I was being manipulated

Sales

The speed in which the order and delivery of our car was an amazing quick turn around.Everything was explained and wow we had our new car within a week

Sales

There were some technical problems when I went to pick up the car - computer update problems - but your staff went out of their way to deliver the car to me as I had to look after my nephew in Barnet. Very good service.

Sales

Mr Jerry Lane at BMW Tring was excellent in maintaining contact with us throughout our time spent at the showrooms.

Sales

I received helpful and professional and efficient help.

Sales

Good atmosphere. More information especially on iPerformance would have been great.

Sales

The showroom is very nice. My salesman built up a friendly relationship with me over several weeks before I finally decided to buy and the handover was very detailed and thorough.

Sales

James was helpful, knowledgeable and attentive. The vehicle appeared to be excellent value and met all our needs and expectations.