Loading...

ABOUT SPECIALIST CARS TRING.

Find out more about what we do and our team.

Latest News & Events

Show me

0 items found Done

No news found with your current search criteria.

1 Series Now at 0% Finance!

Read

The M3 & M4 are now at 0% APR!

Read

Specialist Cars Exclusive Offer

Read

Business Contract Hire Offers

Read

Snow Centre Partnership 2017

Read

David Lloyd Partnership Announcement

Read

Harpenden Rugby Club Partnership

Read

Luton Rugby Club

Read

Tring Cricket Club Partnership

Read

Knebworth Cricket Club

Read

St Michaels Manor Partnership

Read

Odyssey Gym Knebworth Partnership

Read

Luton Town Football Club Partnership

Read

BMW X1 Range at 1.9% Finance

Read

WHAT A DIFFERENCE A DAY MAKES.

Read

BMW 6 Series GT Launch

Read

2017 BMW X3 Launch

Read

Bump it. Snap it. Send it.

Read

0% Financing on Servicing & Parts at Specialist Cars

Read

Join us this Weekend at Specialist Cars Luton BMW for our Diamond Event.

Read

Impress with the new BMW Shadow Edition

Read

The BMW Lower Emissions Allowance.

Read

BMW Lower Emissions Allowance Scheme

Read

Diesel Technology Informer.

Read

Now Hiring: Service Advisor

Read

Specialist Cars are proud to Support Rennie Grove Hospice

Read

BMW i3 Service Inclusive

Read

BMW Head-Up Screens at Specialist Cars

Read

BMW Advanced Car Eye at Specialist Cars

Read

BMW Integrated Navigation at Specialist Cars

Read

BMW Electric Week, 19 - 28 Feb.

Read

Specialist Cars - BMW Marketing Champions 2015.

Read

Hiring: Technician

Read

Where Next?

Read

Hiring: Retail Sales Consultant

Read

Explore the New BMW 5 Series and the BMW Range.

Read

ROAD TAX CHANGES 01/04/2017

Read

Specialist Cars BMW Tring supporting MIX 96.

Read

BMW Motability Offers

Read

2017 I3 & I3s Coming soon!

Read

The All-New BMW X2 Reveal.

Read

Book a 24 Hour Test Drive and Receive a B&W Zeppelin Speaker

Read

What type of BMW Engine is right for you?

Read

BMW xDRIVE.

Read

Meet the team

0 items found Done
  • No filters have been added

No news found with your current search criteria.

Julian Bourne

Head of Business
  • Years in the company

Clive James

Finance Director
  • Years in the company
  • Department Accounts

Peter Jukes

General Sales Manager
  • Years in the company
  • Department BMW Sales

Steven Gonzalez

New Car Manager
  • Years in the company
  • Department BMW Sales

Gary Goodricke

BMW Loyalty Manager
  • Years in the company
  • Department BMW Sales

Mandy Gurney

BMW Showroom Host
  • Years in the company

Ashley Nugent

Retail Sales Consultant
  • Years in the company
  • Department BMW Sales

Chard Haesler

Retail Sales Consultant
  • Years in the company
  • Department BMW Sales

Mark Brimmell

Retail Sales Consultant
  • Years in the company
  • Department BMW Sales

Gerry Lane

Retail Sales Consultant
  • Years in the company
  • Department BMW Sales

Laura Hazelton

Group Marketing and CRM Manager
  • Years in the company
  • Department Marketing

Bill Overington

Group Corporate Manager
  • Years in the company
  • Department Corporate

Steve Harper

Corporate Sales Manager
  • Years in the company
  • Department Corporate

Rosie Hussey

Service Administrator
  • Years in the company
  • Department Aftersales

Elayne Flitney

Service Reception Manager
  • Years in the company
  • Department Aftersales

David Holly

Service Advisor
  • Years in the company
  • Department Aftersales

Mitesh Bhanderi

Workshop Manager
  • Years in the company
  • Department Aftersales

Tina Knighton

Service Advisor
  • Years in the company
  • Department Aftersales

Phil Osborne

Parts Manager
  • Years in the company
  • Department Aftersales

Akbar Karawalli

Parts Advisor
  • Years in the company
  • Department Aftersales

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

The Service Centre highlighted what needed to be done based upon the history which was acceptable, but upon payment more work had been carried out than advised meaning a larger Bill. My Car also had Oil Marks on the Passenger Seat and a mark on the..

Service

Had a service while you wait and some warranty work and all in all completed in an acceptable time

Service

I had my car in for a check up. I’d booked a hire care and when I arrived it wasn’t available....I did get a lift from BMW to my home.....where i luckily had the use of another car. You did deliver me a car the next day, which was good....

Service

Outstanding workmanship

Service

Job carried out as promised.

Service

The screen in the service area showing how far in service process your car is good BUT it needs to be accurate - it gave me the impression my car was with the advisor ready to return when it was with the valet yet the screen showed this completed

Service

My car is always collected and returned to me, valeted and looking like new

Service

The service procedure was explained to me fully prior to me dropping the car off at the BMW Centre Tring. Contact was good throughout the day updating me on the progress and when I could expect to collect the car later that day.

Service

There are two answers to this question. On the actual level of service within the workshop I would rate as DISSATISFIED. The car was in for over 8 weeks !! On the front of house communication the service was EXCELLENT

Service

Service professional but expensive

Service

The first visit took much longer than stated. The service adviser dealing with me did not point out the 'strong advisory', I had to ask about it. On my second visit there seemed to be total confusion and a lack of communication.

Service

1) My wife and I both have BMW's they have sent a questionnaire regarding my wife's car to me - her husband. 2) Failed MOT on ball joint. When booked it in told it would be free due to age and low mileage. Then Charged.3) Over charged by £60.

Service

I never feel like I'm a valued customer.

Service

The check in process was good and I was kept informed as it progressed. The car was cleaned for pick up like Lexus which was great. Car fixed under warranty and helpful in suggesting something else that required attention. A replacement car wud bgood

Service

Actual service was up to standard and met expectation.

Service

Done what supposed to be done, very quick and found some few problems that the other mechanic can't found .

Service

Excellent service given

Service

My seat belt buckle being on backwards was not spotted at either the factory nor PDC then took weeks to arrange an appointment. When fixed the service department did clean my car but appeared uninterested in how this had got through the checks

Service

As above. Just a little confusing and frustrating

Service

It would have been 5 stars but there was confusion as to when the car was to be serviced. I turned up st the service centre but the car was not booked in until the following day so I had to go back the following day.

Service

Good service on time and prompt

Service

Choose Specialist Cars Tring as an efficient dealership although sometimes a bit 'smooth' when dealing with customers.

Service

All the work was completed in very good time.

Service

Slick and smooth operation

Service

Made welcome by staff members but always room for improvement.

Service

the work completed on the car was very goodand Tring offered to pick up and drop off my car,However Tring BMW did not pick the car up on the day as expected and had to be reminded to pick it up.and the communication to hand the car back was poor

Service

painless experience, pleasant waiting conditions, drinks available, car cleaned saving me my weekend job !

Service

My car was picked up from my workplace and returned as requested at the end of the day. I was kept up to date with what had been done and it was returned fully valeted.

Service

Very friendly, efficient staff. Work done expeditiously and to my satisfaction.

Service

See above.

Service

it was an oil service. There was also some warranty work done on the steering column.There was nothing about the experience for me to be 'very satisfied' about. My car was not cleaned on return (I'm sure you folks used to do this).

Service

Technician came out with me on a road test - to point out fault (no middle man, dealt with the person who was going to do the work)

Service

They keep in touch with you via text or call. Very accommodating with either taking car to Tring or will pick up for the day. Also can arrange for a loan vehicle. All in all there is a very pleasant atmosphere at the showroom.

Service

Service experience was ok, but I was expecting certain checks to be done which I'm now sure were carried out (including Satnav update, brakes, tyres).

Service

Prompt service, helpful staff, good value

Service

Good service - efficient + trusted. Convenient service options. Price is generally reasonable.

Service

Car in for a service as service due light showing. Met two members of staff who seemed hassled/impatient,informed that the car would not be serviced as not yet due,and by then service pack would not then cover as would be timed out/ mileage exceeded.

Service

Gearbox whine very prominent and acknowledged by technician. Car booked in for 3 days for Tring to liaise with BMW HQ. 11am day 1 call to say all fixed; needless to say whine still present. Very disappointed, now booked in with Sytner High Wycombe.

Service

Attitude of initial service adviser.

Service

Only reason for not being completely satisfied is that I was charged a much higher fee than originally quoted. When I returned to question this after finding the original quote it was put right. However I felt that the system used should keep quotes.

Service

I was told the car would be in for 90 minutes whilst I waited. The car was finished and washed and back to me inside 90 minutes. Good wifi in the waiting area was also a bonus.

Service

Very satisfied with the service.

Service

Unsatisfactory service the service department

Service

As explained above.

Service

I don't really have any problems in that I have a relatively new BMW - but the 'overhead' cameras were not working and that was sorted out for me. In the past I have had problems with other BMW's all of which were dealt with to my full satisfaction.

Service

Satisfied all expectations

Service

I had hoped / expected the car would come back valeted given the premium brand and service BMW supposedly stands for.

Service

Communication over delays etc - was very poor and wrong information given.

Service

Max was really good through at the process as was Megan who took payment

Service

The actual service was fine but the process of booking was not good.I booked in and request my car to be collected. The booking was lost and they did not show up on the day. I had to re-book and on that day I had to chase them as they were late.

Service

The Service was itself was fine. But 2 points annoyed me & let themselves down.1. The 'Valet' after Service was not done.2.I went to collect my car after being told it was ready but kept waiting over an 1hr until I complained & "they lost me" !!

Service

Did everything I asked although the noisy heavy boot lid close was a GT problem which was a bit disappointing from a BMW.

Service

See above

Service

A Same as above

Service

Honest and helpful staff who treat the customer with respect

Service

Could have been faster

Service

I had booked the car in for service well in advance but the service was not completed on the day.

Service

The service is slipping at thsi garage.

Service

see above

Service

Can't really think how it could be improved - hence completely satisfied

Service

Please see previous answer.

Service

Two weeks after the service the engine cooling light came on. Your service department tell me that they don't check the fluid level on this function. This seems to be very strange! A part ordered at the service under warranty still has not arrived!!

Service

I have been a customer of Specialist Cars since they took on the BMW franchise in Tring. I have always been well looked after what ever the problem. The facilities for visitors are first class.

Service

Outcome was great, process for keeping me updated and asking me to pay for fault that was not a fault was poor.However staff always polite and professional, even though staff shortages meant I was not informed at the right times

Service

The staff was unable to work the issue. They did not know what was wrong with the car but refused to experiment. They wanted to change a part, charge us for parts and labor; when their guess was incorrect continue guessing and charging.

Service

All work completed in time as agreed and car valet cleaned

Service

Because I was completely satisfied.

Service

No estimation as to how much it was going to cost before doing the service

Service

See above with my experience at specialist cars cow roast.

Service

Please see first comment.

Service

Professional, helpful and accommodate customers needs in general but did have to wait a few weeks longer than anticipated, probably because service so busy

Service

The salesman and reception staff were very professional and helpful.

Service

The car was not ready when i arrived after being told it was. I waited 2 hours to get my car ready to drive home.

Service

Constantly told 'between 10-20mins' until something was ready; only for it to be 'another 10 minutes' for over an hour.My car keys left on the windscreen of my car in the main forecourt when everything was ready. Connected drive still not working.

Service

On collecting my car was asked did I know where my car was parked.Gave my keys and a copy of the invoice. (car on a service contract.)When I reached home I found papers in the back regard rework to the convertible top,No discussion about the car

Service

As above - I thought the service department appeared to be a shambles - perhaps understaffed and perhaps a "new computer system" had not been at all well introduced..?

Service

After my 3rd attempt within a month of getting the issue fixed it's finally sorted. So happy now

Service

Sent reminder for service due

Service

Couldn't have asked for more

Service

The car came in as a result of a recall by BMW. It transpired that one of the two items needed (the heat shield) was not available in stock and could not be fitted.Three weeks later, I am still waiting for notification that the part is now in stock.

Service

Last service I was kept a well informed , but I had to rush to get to the garage before the end of the day to swap the loan car . My car was cleaned nicely, but the boot was left as it was.

Service

I called them on 11th August and again on 14th to say I needed a new alloy and could they order one so there wasn't a delay on the 15th. No one did so one had to be ordered on 15th and I didn't get car back until 16th. This could have been avoided.

Service

The only thing I would comment on is the price I was quoted wasn't not what I paid but more I was disappointed with this after wanting to take out the service pack at the time I was talked out of it and it would of now been cheaper

Service

The salesman was exemplary, but the dealership had to go out of their way to obtain a test drive in the model in which I was interested. The handbook is not user friendly and your web site is not fit for purpose. Having to resort to YouTube for info

Sales

Mr Jerry Lane at BMW Tring was excellent in maintaining contact with us throughout our time spent at the showrooms.

Sales

There were some technical problems when I went to pick up the car - computer update problems - but your staff went out of their way to deliver the car to me as I had to look after my nephew in Barnet. Very good service.

Sales

Salesman did not offer a sensible price until I provided him with competitive quotes.Delivered date went back and back and I did not find out until I contacted the salesman.

Sales

Good atmosphere. More information especially on iPerformance would have been great.

Sales

I received helpful and professional and efficient help.

Sales

The showroom is very nice. My salesman built up a friendly relationship with me over several weeks before I finally decided to buy and the handover was very detailed and thorough.

Sales

James was helpful, knowledgeable and attentive. The vehicle appeared to be excellent value and met all our needs and expectations.

Sales

Everything met my expectations and the sale was carried out in a very professional manner.

Sales

I'm a repeat customer and got a very good deal on the new car.

Sales

Always received a warm welcome... a smile goes a long way. An extremely pleasant environment.

Sales

Nick made the whole process very easy and we are really pleased with the car.

Sales

Specialist Cars, the BMW Centre in Tring, is very impressive with good customer care from receptionists and all the sales team including the Sales Manager.The show room is very impressive demonstrating all BMW models in a very pleasant environment.

Sales

Second BMW on the bounce we have bought from same dealer and same salesman. Understood our position and requirements. Kept us in mind and offered suitable deals when they became available. straight down the line and easy to deal with ????

Sales

Smiley and relaxed staff, full of knowledge and no hard sell!!

Sales

Because there were no hitches at all

Sales

All aspects of the procedure went very smoothly due to the professionalism of BMW staff.

Sales

As above

Sales

A bright,open sales area with decent coffee and facilities.A painless buying experience.

Sales

Same comments as above. Much better service at BMW than I received at Aldi, Mercedes or Jaguar, hence me buying a BMW.

Sales

As before Mark took us through the whole process from changing the personal number to handing over the vehicle

Sales

Literally zero complaints. Team made it easy and kept me in the loop at all times.

Sales

I didn't have enough time to go through all major features of the car. I was happy that the BMW centre understood my needs to change vehicle and that made everything that was possible to give me the car of my dreams in a way that I could afford it.

Sales

We were kept up to date at every stage

Sales

The whole process was professional and left us feeling special

Sales

:)

Sales

As ever, everything went smoothly from the order to delivery and even the private number plate change. Seamless.

Sales

Gerry Lane was extremely helpful and I loved the video that he sent me when my car had arrived, it was such a personal touch. From the time I purchased my car to receiving it, it was only 2 weeks. They had the exact car I wanted in stock.

Sales

Now in my 4th new BMW, although the sales experience was good, once I had my car for less than a week and went back to report two issues, the promised contact has not occurred after a week.